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In the Blog

A Marketers Guide to Programmatic Buying

Programmatic buying is a hot buzzword in the marketing industry. But what does it mean? Programmatic Buying, or Programmatic Ads, is a way to automate all your digital advertising practices. What’s most commonly associated with Programmatic is Real-Time Bidding (RTB). RTB is simply the buying and selling of digital ad impressions through real-time auctions online. These auctions typically take place on ad exchanges or supply-side platforms.  

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In the Blog

Is Your Website Ready for a Refresh?

Trends and technology with websites are constantly changing. It’s hard to stay up to date, especially with Google always altering the way they rank websites. Google recently changed its search algorithm, giving preference to sites with fresh content that are mobile friendly. What will be next? Who knows. What we do know is how your website functions and looks affects how your company is perceived.

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