Creative & Strategy, Working Together

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In the Blog

5 Tips for Giving Strategic Advice on Design

As a strategist, it's easy to look at a proof for a brochure, billboard, digital ad, you name it, and start listing off all the things you would like changed to the design. Providing arbitrary, unfounded feedback will not win you any friends in the design department. Instead, follow these 5 tips for giving constructive, relevant feedback to make sure you are accomplishing the goal set forth by your client.

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In the Blog

When Worlds Collide: How Agencies & Internal Marketing Teams Work Together

Agencies often say they are an extension of a client’s marketing department. While this is often true, the client’s internal team has been in the trenches long before the agency’s arrival, and respect should be given. 

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