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Human. The latest buzzword?

B2B, B2C, just easy acronyms for the way we’ve segmented our marketing. Or, have these created an unnatural language for marketers? 

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In the Blog

Augmented Reality: The Future of Mobile Marketing

Unless you’re just now crawling out of your fortified, underground Y2k bunker, you’ve undoubtedly noticed the recent market explosion of small, powerful, handheld computers affectionately referred to as smartphones. They come in various shapes and sizes, each with a unique set of capabilities, features and hardware blocks. They can be personalized with a custom flow, background, home screen, lock pattern, app tray and even a custom operating system. One of the most common ways people customize their devices is by tailoring the device to excel at the tasks they use it for the most by adding an array of apps, each designed to do something different. Each of these apps keeps you entertained or helps you navigate around a problem in your day-to-day life — until now.

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