We all have things we can’t live without. Sure, oxygen, food and water are important – but what about your lucky lip gloss? Or your favorite red stapler? These are the little things that make life easier. We went around and snooped inside our coworkers’ desks to see what they have hiding away that helps them make it through the day.
We asked our designers “What goes into a logo?” We wanted to know how they can capture the entire essence of a brand in a few pixels and Pantone colors. They shared their design secrets with us, and now we’re sharing them with you. This time, we’ve got our designer Patrick’s process.
I’ve been in the design field for 35 years, so I can’t even count how many logos I’ve developed over that time. The creative process for me is like a new day. Looking at a blank sheet of paper or computer screen, the possibilities are endless. From creation to face-lift, the creative process can be a fun ride – or, without a good roadmap, it can have you going in circles. They say you have to kiss a lot of frogs before you get your prince or princess. Well, the same can be said about creating a logo.