Bankers Trust billboard

The Bankers Trust rebranding initiative was a 2.5-year project that was completed in the summer of 2014. Bankers Trust initially approached Alt Studios for help with a logo, and the collaboration soon spread to include brand standards, stationery and communication pieces, signage, and a full rebrand communication campaign and audience engagement campaign. 

Project Highlights 

  • Designed new logo. 
  • Developed new visual brand standards. 
  • Designed and produced brand communication. pieces, including brochures, stationery, business cards and templates for day-to-day communications and activities. 
  • Developed signage for branches, corporate buildings and ATMs. 
  • Initiated dual rebrand communication campaign and audience engagement campaign. 
Bankers Trust print ad