The Bankers Trust rebranding initiative was a 2.5-year project that was completed in the summer of 2014. Bankers Trust initially approached Alt Studios for help with a logo, and the collaboration soon spread to include brand standards, stationery and communication pieces, signage, and a full rebrand communication campaign and audience engagement campaign.
- Designed new logo.
- Developed new visual brand standards.
- Designed and produced brand communication. pieces, including brochures, stationery, business cards and templates for day-to-day communications and activities.
- Developed signage for branches, corporate buildings and ATMs.
- Initiated dual rebrand communication campaign and audience engagement campaign.