Alt Studios helped DMACC generate more interest in their transfer program through hyper-local mobile ads aimed at high school students and their parents.
- Targeted mobile users. Knowing our primary audience was comprised of media consuming teenagers, as well as a secondary audience of parents, we timed the campaign during the Iowa High School State Basketball tournaments to reach them through banner ads delivered to mobile devices.
- Created banners. Alt Studios designed basketball themed banner ads and crafted messages to capture teenagers primed to make their college decisions.
- Placed the ads. We used a demand-size platform (DSP) to buy advertising space and geo-targeted Wells Fargo Arena and surrounding attractions for three weeks during the boys and girls tournaments.
- Measuring results. After 3 weeks, the mobile campaign drove over 1,000 visitors to the landing page, and collected several submissions from people looking for more information.