Social media marketing presents its own unique challenges, especially in the world of B2B. You want to be authentic and conversational, but you also want to see results – many of which don't immediately impact your bottom line. Pharmacists Mutual Companies set their social media goals as increasing awareness, raising brand equity and improving customer relationships, understanding the longer-term benefits of online engagement.
Alt Studios helped Pharmacists Mutual find a voice in a very niche area of social media: insurance. Through blog posts, helpful links on Twitter and Facebook and online community building, Alt Studios helped establish Pharmacists Mutual as a thought leader and trusted advisor for health care businesses.
Pharmacists Mutual Companies has been able to reach new pharmacists, dentists, home medical equipment (HME) providers and other health care professionals – through avenues they weren't able to before.
- Ensured brand consistency. Alt Studios worked with Pharmacists Mutual and partners to build a comprehensive social media plan and extend the PMC brand throughout online channels. We also customized their Twitter and Facebook pages and provided "best practices" documentation and coaching guide for Pharmacists Mutual's in-house contributors.
- Reached more customers – existing and potential. Alt Studios helped build Pharmacists Mutual's online following, boosting Facebook "Likes" and Twitter followers by 2-1/2 times in under 30 days by regularly posting value-added content and a staging a social media-based sweepstakes.
- Provided transparency. Social media allowed Pharmacists Mutual to show their personality, sharing photos from tradeshows, community service projects and company functions.
- Elevated Pharmacists Mutual to an industry authority. In addition to sharing timely, relevant articles from trade publications and bloggers, Alt Studios contributed to content creation on the Pharmacists Mutual PreScribed blog, including one post with over 1,000 pageviews in a single day.