Strategy

Iowa Family Support Network (IFSN), a resource that assists families with children at risk for disabilities, first came to Alt Studios for their website. After that project, IFSN wanted to expand their reach with social media. Alt Studios guided IFSN through each step of the process - from creation through execution.

  • Set goals and strategy. We worked directly with IFSN to establish social media goals, determine strategies and plan tactics to meet those goals.
  • Produced platform-specific training manuals. We developed helpful guides on best practices for Facebook, YouTube and Pinterest. We also led presentations on each platform, covering the basics, how to set up and manage the company's page, how, what and when to post, and using analytics to track progress.
  • Created an editorial calendar. We provided a six-month editorial calendar to inspire regular and consistent posting. While we provided IFSN with tools to run their social networks, we also remained a resource if they needed help along the way.